Core Competencies of Google Inc †Free Sample & Lecture Notes

Question: Discuss about the Core Competencies of Google Inc. Answer: Introduction: Google was established by Larry Page and Sergey Brin,/ when they were the students at the Stanford University. The Google launched in September 1998 in the garage of friend. From the Initial Public Offering, the Google had raised $1.67 billion in August 2004. Google has the 12000 employees in their offices in all over the world. The mission statements of the Google is that they adopts the culture of the corporate, which is related to the philosophy about making the money by the right way and the work had taken as the challenge, and the challenge has considered as the fun. It is a multinational public corporation, which develops and provides the services of internet and the products. It is one of the largest search engines on the internet and the processes of the various searches. The Google facilitate the other services like online software such as Gmail email software, social networking tools, and the other application. The Google are leads to the development of the operating system of the Android mobile and have used by the various manufactures of the mobile phone. It is a strongest brand in the market (UK Essay, 2016). Opportunities There are rapid developments for the users of the internet. For the progression of the economic growth of the organization, the rate of the users of the internet has become high. The opportunities are depending on the efforts that will provide the Android OS and becomes the competitor for the Apple and the Samsung. The company has to diversify itself into the non-add revenue for making the continuous profits, and the present indicators are that the companies are pushing itself towards the commercial transaction with the help of various sites such as Google Books, Google Maps, etc. The company introduces the Google Glasses, and Google Play, which promises to change the game for Google. The main opportunity is the cloud computing for the Google and already has the experienced for providing the storage as well as the cloud solutions. Threats The social media has become the threatened for the Google in the world of the internet, and the company should deal with the availability of the features regarding the Facebook and Twitter. The Google had also threatened from the mobile computing and its emerging areas for passing the company with the new company for the opportunity of the mobile computing presence (MSG, 2016). The major competitors of the Google are Yahoo and Microsoft. The revenue of the Yahoo and the Microsoft were $7.0 billion and the $5.1 billion respectively. The Google has made the 57% searches on the internet in United States. This market share has made the improvements for quality of the searching results and targets the ads fastly as compared to the competitors. This makes the sort for the customers regarding the self-perpetuating, which improves the results. Yahoo and the Microsoft have the market share about the 23% and the 11% respectively. There is a strong competitive rivalry, which has continued in a industry due to huge amounts of the advertising dollars and has a flow to the websites, which captured the biggest volume searches. Competitors analysis It is the most important global services of the internet, which provides to a customers and businesses. It is the competitor of the industry to the search engine. It provides products like online services, application, media products, and the solutions. From 2008, the market share of the Yahoo has decreased. Microsoft It enables the people and business for the realization of its full potential. It introduced the 1st It offers products like online services, computer software, and electronics (Prezi Inc, 2016). Strength It is a households brand in the world, which can run the internet for the users. The Goggle has broken more than the 1.2 billion in a month regarding the different searches in which the users perform in their sites. It is the major leader in the world of the search engines. That means it is the king of the internet search worldwide. Google has the market share, which is more than the 65% of the internet searches. The Google make its scale at the greater height with the maximum profits through the partnership with the third party. It has adopted the Android and the mobile technologies that make the Google direct competitor of the Apple (MSG, 2016). Weaknesses The algorithm of the searches are not revealing by the Google, even the formula which is concerned for the internet searches and leads to various experts that slam the company from the opaque and hide itself from the veneer of the secrecy. The Google are dependent too much on the advertising revenue. The product integration is less. The restrictions of the government are also there (Prezi Inc, 2016). Identification of the core competencies The core competencies of Google are depending on the technology that is used in a search service and have the capability for making and organizing the database for the internet users for finding the information, which the users are looking for. The competitive advantage of the Google is come from the core competencies of the computer hardware and software engineering. The most visible application that is running on the Googleplex is the search. It is another core competencies are that it has the ability of the software engineering and maintain the infrastructure of the hardware. It also adopts the culture of the innovation. The features of the above core competencies is that it is the important survival for the long-term as well as short-term and has the problem for imitation, different for a enterprise and important for the growth of the core products as well as end products and have the results, which came from the mixture of skills, resources, and processes as well (UK Essay, 2016). References UK.Essay.(2016). An introduction to Google Inc. retrieved on 30 september 2016 from https://www.ukessays.com/essays/economics/an-introduction-to-google-inc-economics-essay.php MSG.(2016). SWOT analysis of Google. Retrieved on 30 september 2016 from https://www.managementstudyguide.com/swot-analysis-of-google.htm Prezi,Inc.(2016). Strategic analysis of Google. Retrieved on 30 septemebr 2016 from https://prezi.com/8z50revprfon/strategic-analysis-of-google/ Prezi,Inc.(2016). Internal analysis of Google. Retrieved on 30 septemebr 2016 from https://prezi.com/26wmwqsno2r7/internal-analysis-of-google-inc/ UK.Essay.(2016). Analyzing the core competencies of Google Inc. retrieved on 30 september 2016 from https://www.ukessays.com/essays/business/analysing-the-core-competencies-of-google-inc-business-essay.php Schneider,L.(2016).Company profile and job information for google.